Complete transcript Badoo CEO Andrey Andreev on their software’s redesign, partnerships, and Bumble
Andreev mentioned their application’s redesign, in addition to their applying for grants an IPO, just just how their partnerships work, Bumble, and just why he does not like promotion.
Read our complete meeting below, or click the link for the report on Badoo.
Company Insider: we will begin by speaking through the latest Badoo. Do you know the biggest modifications?
Andrey Andreev: the Badoo that is new that is able to see today is simply a skeleton for a significant load of amazing, game-changing features being coming live very soon. Now the opportunity is had by us to make usage of them.
Everything is brand new! We now have totally reconstructed the application, developed a design that is new for the brand name, and analysed and reconsidered 11 years of expertise so that you can enhance and optimise UX and simplify overcomplicated features.
BI: My impression of Badoo was that an overhaul similar to this happens to be due for some time. Why introduce the version that is new?
AA: you are appropriate, we’ve been thinking of redesigning Badoo for a bit now. For many years it started initially to remind (as we call it internally) us of the ‘Frankenstein’. This occurs with every item sooner or later. It eventually becomes like a little Christmas tree with lots of buttons, menus within menus, and multiple confusing screens etc as you add features, monetise or simply try to improve user experience by adding new fun components. (suite…)